Sales Analysis Module
Sales of a pharmaceutical company is built on elemental sales happening at primary and secondary level at HQ's spread across the country in varied Therapeutic groups. C101RX's SAS has exceptional capability to analyses widely spread data in the KPI's that measure the following - "Assessment of MR's, AM's", "Good or Poor performing Products / Customers/ Marketing segments/ Territories" and "Dead / Slow / Short Inventory, Sales return" etc changed as C101RX's SAS has exceptional capability to analyses widely spread data in the KPI's that measure the following - "Assessment of MR's, AM's", "Good or Poor performing Products / Customers/ Markets", "Dead / Slow / Short Inventory, Sales return", New Product Analysis, Per Capita Performance and Product Management team performance etc. Achieving the ambitious goals of an organization requires readily available actionable information which helps in faster and improved decision-making ability. The data contains relevant historical and target figures presented in aggregate form drillable to the lowest level. Timely alerts to team ensure proactive action and avoid mere postmortem.
Finance & Expense Module
In today's world of limited resources, it is very important to use the organization's financial resources wisely. It is more important than ever to allocate each and every expense like Salary of Sales Admin staff, PMT, Field staff, Meetings, Promotional Expenses and Gifts etc to Time, Product and Geography. This way, the company gets unmatched power to analyze Product line or Geography or Period of year against Expenses incurred over them and optimize their ROI. Needless to say, it also offers unmatched control over Outstanding Credit. Instead of conventional bottom up approach, F&E suite enables the Company to see a Top down broader picture, identify the problem, its intensity and go deeper towards solving the problem.
MR Reporting Module
MR activities like meetings with Doctor, Product detailing, Sampling etc is the single most influential group of activities affecting Sales. Companies need to analyze the activities of its Sales team to cover KPI's like what type of Doctors visited, frequency, gap in visits (early or delayed call) etc. Doctors and Stations missed offer unique analysis of missed opportunity. Moreover, each product has a specific type of Doctors as target, so analyzing variance, if any, in exposure to the type of Doctor for any product also offers lot of value. This suite also collates sales figures to present sales / efforts facts to study campaign efficiency. Such and many more reports come bundled together in MR Reporting suite.
2. Why do we need a Business Intelligence system, when there is an ERP system or legacy transaction system?
ERP or Legacy transaction systems,
- Rich on data, but poor on information - ERP systems contain data pertaining to all functions - operations, finance, sales, marketing, HR etc. But, any analysis or intelligence from that data cannot be obtained and would require intensive manual work.