101 Consulting - C101RxAlerts

What are Alerts?

1) Alerts are a mechanism to deliver timely actionable information to field sales, top and middle management

in easily readable form.

2) C101Rx Alerts are built based on the data available in data warehouses (like Sales, Finance and MR reporting)

and transactional systems like C101Rx SFA.

3) Our Alerts architecture can be used to deliver alerts based on data from other data warehouses and

transactional systems like Oracle, Siebel, Peoplesoft and SFA as well.

4) Alerts are delivered to emails or mobile phones. So, they enable better user adoption of SFA/BI by

increasing the user's interest and enticing them to access the software for more details.

Concept behind Alerts :

Alerts help overcome the below bottlenecks to accessing useful information.

a) Wide range of information available to study:

There is so much information hidden in company's data that users of SFA or BI are unable to study all aspects. In C101Rx BI, there is data for Primary Sales, Secondary Sales, Revenue, Outstanding, Inventory, Expiry, Team performance, MR Reporting, Doctors covered, Doctors Not Covered, Type of Doctors covered etc. Similarly, in C101Rx SFA, a lot of information about DCR, Product Detailed, Products Missed, TP mode, TP followed, Variance, Expense, Secondary sales of a SKU, CRM activity etc are available. Alerts ensure that the relevant and applicable information from these large data repositories is available to users at the appropriate time.

b) Lack of time from routine activities:

User is pre-occupied in routine activities and doesn't have time to study the BI/CRM application to analyze his/her performance.

c) Lack of training /computer exposure:

Many of the managers/field sales force do not have enough exposure to computer & they are more comfortable with tools like email, word & excel etc or looking at SMS on phones. Sometimes, there is inertia to learn the BI or SFA software.

d) High staff turnover:

We are living in an era of high staff turnover. It might happen that a user who is trained might leave and his/her replacement will have a learning curve with the BI or SFA software. Alerts will provide the information needed to the new employee until he is well trained to handle the BI or SFA software.

What can Alerts do?

a) Software works for you, instead of you working for software:

It is a common problem with all software - Information though available is not easily accessible. BI or SFA software. Alerts glean the actionable information from software and ensure easy availability to users.

b) Pre-configured, carefully designed to bring out actionable facts:

A wide range of business data is covered by Alerts. Alerts are derived by analyzing the data & it brings out actionable facts in easily readable form in a timely manner.

c) Auto delivered in Email & Mobile:

It is not required for user to log into the software to view reports. The alerts are delivered to users via email or sms. This ensures that actionable information is available in timely manner.

d) Sharing of information within the organization hierarchy:

The Manager or Sr manager will get his/her alert as well as copy of alerts to his/her subordinates. This ensures sharing or information & facilitates discussion among themselves for better course of action. Moreover, some alerts are designed as teasers to entice users to access the software for additional information, which in turn adds value to their daily operations.